Demonstrates to marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels.
What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr?
Full-text electronic republication of hundreds of books and journals covering all aspects of corporate performance support, professional development and key business topics.
Business E-books Online is an online database that gathers 500 of the best-known textbooks and reference materials in business education in convenient digital format. All of the texts in the collection are curated by expert editors to ensure their relevance to the full spectrum of business programs, including those at community colleges, four-year schools, and in MBA and executive education programs. Included e-books come from the most recognized names in business education—including David Cooperrider, Edgar Schein, Charles Manz, and Kim Cameron—and the majority of works were published in 2011 or later, so you can rely on their quality and relevance to today’s ever-changing business landscape.
Cambridge Books Online offers access to eBooks from their world-renowned publishing programme, covering subjects from all disciplines across science, technology and medicine, as well as humanities and social sciences.
Cross-searchable library containing the full text and abstracts of classic and newly published Oxford books in the areas of business history; corporate governance and accountability; finance, accounting, and banking; human resource management / industrial relations; information technology; innovation; international business; knowledge management; marketing; organization studies; pensions and pension management; political economy; public management; strategy.
Access can be single or multi-user, depending on purchase model per title. A cross-searchable multidisciplinary database of electronic books featuring publications from major academic publishers. New titles are being added regularly.