Design

This book examines how to optimize design management processes in order to produce innovation within organizations.

Design Drawing, Second Edition, unmasks the basic cognitive processes that drive visual perception and expression, incorporating observation, memory, and rendering into a creative whole.

Hundreds of hand-drawn sketches and computer models have been specially created to demonstrate critical geometry and show how to develop sketches into finished illustrations. The book also illustrates how these basic skills underpin the use of computer-aided design and graphic software. Practical tutorials give guidance in creating simple and complex forms, as well as rendering and providing context using scenarios and storyboards.

Drawing for Designers offers a comprehensive guide to drawing for product/ industrial designers and students. Covering both manual and computer drawing methods, the book follows the design process: from initial concept sketches; through presentation drawings and visualizations; general arrangement and detail drafting; to fully dimensioned production drawings; and beyond to technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in the product's assembly, operation, and maintenance.

Communicate your ideas and designs through a variety of sketches, drawings and expressive illustrations. Offers advice on selecting appropriate materials and media, with examples demonstrating their different uses and applications. You'll also learn the theory and history of fashion drawing, and the range of styles used by contemporary designers, from quick sketches to sophisticated digital drawings.

Visual Conversations emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes.

Visual Communication explores the key theoretical areas and research methods of visual communication. Thirteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy.

The Fundamentals of Interior Design provides a thorough introduction to the key elements of interior design and the ideas that underpin them. The book describes the entirety of the creative process, from researching initial ideas to realizing them in three-dimensional form. The book features a variety of diagrams and talking points to encourage students and practitioners to think about key issues such as understanding spatial relationships and the use of sustainable materials.

Principles of Game Audio and Sound Design is a comprehensive introduction to the art of sound for games and interactive media using Unity. This accessible guide encompasses both the conceptual challenges of the art form as well as the technical and creative aspects, such as sound design, spatial audio, scripting, implementation and mixing. Beginning with basic techniques, including linear and interactive sound design, before moving on to advanced techniques, such as procedural audio, Principles of Game Audio and Sound Design is supplemented by a host of digital resources, including a library of ready-to-use, adaptable scripts.

If you're a designer or artist without a lot of programming experience, this book will teach you to work with 2D and 3D graphics, sound, physical interaction, and electronic circuitry to create all sorts of interesting and compelling experiences -- online and off. You'll get working code samples you can use right away, along with the background and technical information you need to design, program, build, and troubleshoot your own projects.

Many designers use folding techniques in their work to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal, and many other materials. This unique book explains the key techniques of folding, such as pleated surfaces, curved folding, and crumpling. It has applications for architects, product designers, and jewelry and fashion designers.
Folding for Designers explores over 70 techniques explained with clear step-by-step drawings, crease pattern drawings, and specially commissioned photography.

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: - Apps, games and websites - Responsive branding - Complex, large-scale services - Interactive museum installations - Targeted promotions - Digital products which influence real-world situations.

Given that most consumption is mediated through products and services, the critical question for designers is: How can we radically reshape these into tools for sustainable living?
Product Design and Sustainability establishes the principles that underpin sustainability and introduces a diverse range of social, economic and environmental design responses and tools available to designers.